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OUR STORY

The idea is not to sell, but to celebrate the art

Watches Inc isn't just an online store, it's a collector's journey. As an aspiring watch collector, our founder began to expand his love for horology by reselling some of his precious watches online. As the community kept growing, it turned into a full-time opportunity.

BRAND VISION

Create Your Dream Collection with Us

Every watch enthusiast has a dream watch, a dream collection, a favourite timepiece and our job is to bring you closer to your dream everyday. Watches do a lot more than just tell time. They celebrate culture, history, historical events and become part of generations. Our customers are part of our community, and we love being a part of their journey. 

MEET THE FOUNDER

Muhammad Saad Basir

"Watches don't just tell time, but they stand for something much deeper and meaningful. Each watch in my collection has a different story, and each one reminds of a different time, person or event. It is beautiful, how I can wear one on my wrist and instantly feel comfortable or more confident.

Studying watches is a beautiful activity. Each watch brand has a story, and so does Watches Inc. Our goal is to become the greatest story in each of our customer's life."
- Muhammad Saad Basir

About Us

Lifetime Authenticity Guarantee

We only sell authentic watches, sourced globally from several channels. If there's a particular watch that you like, feel free to ask about its sourcing journey.

Authentic Watches

New & Pre-Owned

Safe & Secure Payments

Originals Only

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Write to Us

Tell us about your first ever watch and enter the chance to win a lucky surprise from us!